Boards That Love Fundraising: A How-To Guide For Your Board
by Robert Zimmerman and Ann Lehman


Table of Contents

Introduction

1. What Every Board Member Needs to Know to Start Fundraising
The Five Responsibilities of a Nonprofit Board
Specific Board Fundraising Responsibilities
A Healthy Board. Advisory Boards
Campaigns

2. Fundraising Rules Underlying Successful Appeals
Programming Determines Funding
Getting People to Ask. People Love to Give Away Money
People Give Money to People
Fundraising from the Perspective of the Donor, Not the Applicant
People Give to Strength, Not Crisis
Specificity is Next to Godliness
Successful Fundraising Depends on Careful Record Keeping
Ten Percent of the People Give 90 Percent of the Money
Donors’ Gifts Must Be Recognized Immediately
Good Fundraising is Opportunistic

3. The Board’s Role in Specific Fundraising Activities
Individual Contributions
Contributions from Businesses
Grants

4. Effective Board Recruitment
Whom to Recruit
How to Recruit

5. Primed for Fundraising
Creating a Development Plan
What the Board Needs to Understand About Fundraising Staff
What Development Staff Can and Cannot Do
Specific Fundraising Roles
Fundraising Costs
Working with Consultants
Evaluating Your Fundraising Effort

Conclusion

Resource A: Major Donor Solicitation: Asking for the Gift

Resource B: Major Donor Solicitation Scripts

Index

Boards That Love Fundraising: A How-To Guide For Your Board
by Robert Zimmerman and Ann Lehman

Paperback, 128 pages, February 2004, Jossey-Bass
US $28.00, ISBN: 0-7879-6812-9

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