Zimmerman Lehman : Publications

   Major Donors: The Key to Successful Fundraising

   by Robert M. Zimmerman

   E-Publication (30 Pages)

How do you find major donors?
How much should you ask for?
Whom should you ask?
How do you conduct major donor campaigns?
How do you research a major donor's net worth? Can it be done online?

These and other questions are answered Bob Zimmerman's Major Donors: The Key To Successful Fundraising. . . filled with hands-on information, user-friendly task lists, scripts of typical major donor requests, donor research tips, and other valuable material to help prepare you and your volunteers for a major donor campaign or request. This easy to follow guidebook is designed for board members and volunteers of nonprofits who want to help solicit funds through a major donor effort but don't have a lot of experience or time. This primer will help your staff and volunteers unearth large contributions. 29 Pages ISBN 0-9665259-4-9 (2000 Edition)
2000 Revised Edition - Includes The Major Donor Research Chapter On Valuable Online Tools Of The Trade!

The Chronicle of Philanthropy, The Nonprofit Handbook, 1999 Edition, wrote . . . "Gives advice on how to find the people most likely to make significant donations to a particular organization and offers sample scripts to guide solicitors when they ask for large contributions." An April 9, 1998 review says: "Major Donors, from the San Francisco consulting firm of Zimmerman Lehman, gives tips on finding the wealthy people most likely to donate to a particular organization and offers sample scripts to guide solicitors in "making the ask."

About the Author
Table of Contents
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