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Maximum Dollars: The 12 Rules of Fundraising by
Robert Zimmerman
These and other questions are answered in Maximum Dollars. Maximum Dollars is intended to alert nonprofit organizations of all shapes and sizes to the rules that guarantee fundraising success. While the techniques available to nonprofits to raise funds are quite well-known, the rules that should underpin every fundraising effort are rarely understood. Far too much fundraising is poorly conceived, episodic and unimaginative. Even worse, nonprofit administrators shoot themselves in the foot time and again by viewing fundraising as genteel begging. As explained in Maximum Dollars, fundraising means something very different: the creation of opportunities for citizens to "invest" in successful nonprofit enterprises through philanthropic contributions. For
those familiar with Bob Zimmerman's witty and insightful e-newsletter,
ZimNotes, the book is an expansion of the newsletter's previous ZIMMERMAN's
12 RULES, which many readers asked for in one complete format. Best
of all, each rule in Maximum Dollars is followed by an interactive exercise
designed to teach your staff, board and volunteers why the rule is important
and how to implement it effectively and painlessly. We promise
that if your organization reads these twelve rules and does the exercises
you will be well on the way to creating a successful fundraising program
and raising significantly more dollars for you programs and mission.
Copyright 2007 Zimmerman Lehman. This information is the property of Zimmerman Lehman. If you would like to reprint this information, please see our reprint and copyright policy. | |||||
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